Who are you marketing for?

How to identify your ideal customer

If you have not yet clearly identified your ideal customer, here are some potent questions to get you started and take you deeper. This is also a good exercise if you want to refresh your ideal client avatar.

• What do they most dream about? Pray for?
• What keeps them up at night?
• What is their picture of their future self?
• What do they fear or dread?
• How old are they? (What other descriptors or demographics apply? Do they have kids? Gender? industry?)
• What do they want from you?
• Where do they spend time? (on social media, events, expos, etc.)
• Who else do you know who serves this audience, but offers another service? (O.K. This is an advanced question, but it will get you thinking about referrals, partners, and affiliates.) 

I’m excited for you! 

This is a bold move, narrowing in on your niche.  

My business took off as soon as I made the commitment to work with service professionals that want to make a greater positive impact.

I love serving you—transformational leaders, pioneers of consciousness, healers, coaches, authors, yoga instructors and courageous creators. (Yes, you just read a part of my ideal client description.)

I’m wishing you fun in your next marketing project. 

In a nutshell, client attraction works best when you imagine your awesome client in front of you and then you be you with them.

Knowing your ideal client comes naturally over time. If you are starting out in business, you can go a little more general. And in time, you’ll see the trend of who is showing up. It becomes obvious the longer you are in business. 

If you are feeling a little stuck, here is a simple trick: Your ideal client is likely who you have been in the past. After all, you are helping people reach a destination that you have traversed, right? So, who were you before you took the journey? What held you back and sprang you forward in your transformation? Who were you five years ago?